TV Ad English & Strategy

TV Ad English & Strategy

Discussion & Role-Play: Level 1

Michael Dyer

TV Ad English & Strategy – Discussion & Role-Play: Level 1 develops speaking, listening, critical-thinking, and presentation skills through television advertisements from international brands. Across 12 units, students examine storytelling, target audiences, branding, persuasive communication, humor, emotional appeals, and jingles while analyzing advertising strategies and discussing how companies communicate products, ideas, and brand identities.

What Students Do
• Analyze international television advertisements
• Identify target audiences and brand positioning
• Examine persuasive language and storytelling
• Discuss humor, emotion, and memorable jingles
• Practice critical thinking and presentation skills

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